株式会社極東書店トップ商品一覧The Internet and the Customer-Supplier Relationship.

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The Internet and the Customer-Supplier Relationship.

The Internet and the Customer-Supplier Relationship.

・ISBN 978-1-138-71436-6 hard GB£ 145.99

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お気に入り
電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 9781315197913
著者・編者Ronchi, Stefano,
シリーズ (Routledge Revivals)
出版社 (Routledge, UK)
出版年月2017
ページ数234 pp.
言語ENG
ニュース番号<A02-68809>

解説

This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.