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The Development of the Wholesaler in the United States 1860-1900 (RLE Retailing and Distribution).
・ISBN 978-0-415-62413-8 hard GB£ 51.99
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| 著者・編者 | Moeckel, Bill Reid, |
|---|---|
| シリーズ | (Routledge Library Editions: Retailing and Distribution) |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2012 |
| ページ数 | 280 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-66904＞ |
解説
Although the scientific study of marketing is relatively new, certain aspects of it have been analyzed in considerable detail. A body of literature exists, for example, on the various phases of retailing and advertising. It is only in the last decade or two, however, that much attention has been given to the study of wholesalers and wholesaling. The field occupies an important place in the economy, and in this study of the development of the wholesaler in the United States, Bill Reid Moeckel provides the historical basis for understanding the present nature of the wholesaling business, with pointers for the future of the wholesaler and the wider retail economy in which it resides.
First published 1986.