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商品詳細
The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research. 2019 ed.
・ISBN 978-3-030-06030-5 hard EUR 139.99
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| 著者・編者 | Babin, Barry J. / Sarstedt, Marko (eds.), |
|---|---|
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2019 |
| ページ数 | 212 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-64116＞ |
解説
This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.