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商品詳細
Foreign Investment Promotion: Governance and Implementation in Central-Eastern European Regions. 2019 ed.
・ISBN 978-3-030-13660-4 paper EUR 84.99
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| 著者・編者 | Capik, Pawel, |
|---|---|
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2020 |
| ページ数 | 250 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-62150＞ |
解説
Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.