株式会社極東書店トップ ＞ 商品一覧 ＞ Consumer Perception of Product Risks and Benefits. Softcover reprint of the original 1st ed. 2017
商品詳細
Consumer Perception of Product Risks and Benefits. Softcover reprint of the original 1st ed. 2017
・ISBN 978-3-319-84421-3 paper EUR 229.99
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| 著者・編者 | Emilien, Gerard / Weitkunat, Rolf / Luedicke, Frank (eds.), |
|---|---|
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2018 |
| ページ数 | 596 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-61395＞ |
解説
This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.