株式会社極東書店トップ ＞ 商品一覧 ＞ Effective Entrepreneurial Management: Strategy, Planning, Risk Management, and Organization. Softcover reprint of the original 1st ed. 2017
商品詳細
Effective Entrepreneurial Management: Strategy, Planning, Risk Management, and Organization. Softcover reprint of the original 1st ed. 2017
・ISBN 978-3-319-84406-0 paper EUR 64.99
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| 著者・編者 | Hisrich, Robert D. / Ramadani, Veland, |
|---|---|
| シリーズ | (Springer Texts in Business and Economics) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2018 |
| ページ数 | 230 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-61083＞ |
解説
This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts.
By providing a truly international approach, this text offers ample theoretical and empirical insights into entrepreneurship and small business management. It is a valuable and up-to-date resource for teachers and students of entrepreneurship.