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Cultural Studies of LEGO: More Than Just Bricks. 2019 ed.
・ISBN 978-3-030-32663-0 paper EUR 27.99
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| 著者・編者 | Hains, Rebecca C. / Mazzarella, Sharon R. (eds.), |
|---|---|
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2019 |
| ページ数 | 357 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-60899＞ |
解説
This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO's status as the world's largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters' in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children's popular culture market alike.