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商品詳細
Managing Reputation in The Banking Industry: Theory and Practice. Softcover reprint of the original 1st ed. 2016
・ISBN 978-3-319-80308-1 paper EUR 99.99
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| 著者・編者 | Dell'Atti, Stefano / Trotta, Annarita (eds.), |
|---|---|
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2018 |
| ページ数 | 187 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-58996＞ |
解説
The topic of reputational crisis in the banking sector has received increasing attention from academics and practitioners. This book presents expert contributions that cover three main aspects: first, an extensive review of the literature on reputational risk in the banking sector aimed to identify the relationships between causes, effects, stakeholders, and key qualitative-quantitative variables involved during the reputational crisis of a bank; second, devising a conceptual framework for management of reputational crisis in banking, and finally, testing this framework with the results of an empirical analysis carried out by observing key variables of some known cases of reputational crisis relating to international banks and proposing case studies regarding the dynamic process of reputation management.