株式会社極東書店トップ ＞ 商品一覧 ＞ Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017. 1st ed. 2017
商品詳細
Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017. 1st ed. 2017
・ISBN 978-3-319-59700-3 paper EUR 99.99
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| 著者・編者 | Martinez-Lopez, Francisco J. / Gazquez-Abad, Juan Carlos / Ailawadi, Kusum L. / Yaguee-Guillen, Maria Jesus (eds.), |
|---|---|
| シリーズ | (Springer Proceedings in Business and Economics) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2017 |
| ページ数 | 210 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-58523＞ |
解説
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.