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商品詳細
Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021. 2021 ed.
・ISBN 978-3-030-76934-5 hard EUR 149.99
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| 著者・編者 | Martinez-Lopez, Francisco J. / Gazquez-Abad, Juan Carlos (eds.), |
|---|---|
| シリーズ | (Springer Proceedings in Business and Economics) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2021 |
| ページ数 | 132 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-54225＞ |
解説
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.