株式会社極東書店トップ ＞ 商品一覧 ＞ Case Studies in Strategic Management: How Executive Input Enables Students' Development. Softcover Reprint of the Original 1st 2019 ed.
商品詳細
Case Studies in Strategic Management: How Executive Input Enables Students' Development. Softcover Reprint of the Original 1st 2019 ed.
・ISBN 978-3-030-07057-1 paper EUR 59.99
￥16,034.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Friedl, Gunther / Biagosch, Andreas (eds.), |
|---|---|
| シリーズ | (Management for Professionals) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2019 |
| ページ数 | 91 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-53794＞ |
解説
Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.
The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke Muenchen, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.