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商品詳細
Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference. 2020 ed.
・ISBN 978-3-030-35053-6 paper EUR 149.99
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| 著者・編者 | Bilgin, Mehmet Huseyin / Danis, Hakan / Demir, Ender / Ucal, Meltem S. (eds.), |
|---|---|
| シリーズ | (Eurasian Studies in Business and Economics) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2021 |
| ページ数 | 367 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-53183＞ |
解説
This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.