株式会社極東書店トップ ＞ 商品一覧 ＞ Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and Economics Society Conference. 2019 ed.
商品詳細
Eurasian Business Perspectives: Proceedings of the 24th Eurasia Business and Economics Society Conference. 2019 ed.
・ISBN 978-3-030-18654-8 paper EUR 99.99
￥26,726.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Bilgin, Mehmet Huseyin / Danis, Hakan / Demir, Ender / Can, Ugur (eds.), |
|---|---|
| シリーズ | (Eurasian Studies in Business and Economics) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2020 |
| ページ数 | 181 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-52935＞ |
解説
This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.