株式会社極東書店トップ ＞ 商品一覧 ＞ Understanding Luxury Fashion: From Emotions to Brand Building. 2020 ed.
商品詳細
Understanding Luxury Fashion: From Emotions to Brand Building. 2020 ed.
・ISBN 978-3-030-25656-2 paper EUR 159.99
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| 著者・編者 | Cantista, Isabel / Sadaba, Teresa (eds.), |
|---|---|
| シリーズ | (Palgrave Advances in Luxury) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2020 |
| ページ数 | 284 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-49456＞ |
解説
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.