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商品詳細
An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively.
・ISBN 978-3-031-49004-0 hard EUR 54.99
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| 著者・編者 | Kotler, Philip / Pfoertsch, Waldemar / Sponholz, U. et al., |
|---|---|
| シリーズ | Springer Business Cases |
| 出版社 | (Springer, GW) |
| 出版年月 | 2024.02 |
| ページ数 | 181 pp. |
| 言語 | ENG |
| ニュース番号 | ＜720-328＞ |
解説
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.
'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.