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商品詳細
Marketing Recorded Music: How Music Companies Brand and Market Artists. 4th edition
・ISBN 978-0-367-69394-7 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Donham, Tammy / Macy, Amy Sue / Rolston, Clyde Philip, |
|---|---|
| 出版社 | (CRC Press, UK) |
| 出版年月 | 2022 |
| ページ数 | 486 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-46918＞ |
解説
This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.