株式会社極東書店トップ商品一覧Crisis Communications : A Casebook Approach. 6th ed.

商品詳細

Crisis Communications

Crisis Communications : A Casebook Approach. 6th ed.

・ISBN 978-0-367-89456-6 hard GB£ 155.00

¥49,104.- (税込) (※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。

お気に入り

・ISBN 978-0-367-89445-0 paper GB£ 73.99

¥23,439.- (税込) (※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。

お気に入り
電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 9781003019282
著者・編者Fearn-Banks, Kathleen / Kawamoto, Kevin,
シリーズRoutledge Communication Series
出版社(Routledge, UK)
出版年月2024.06
ページ数380 pp.
言語ENG
ニュース番号<719-1066>

解説

Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals' crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.

This edition continues its strength as a student-friendly text that demonstrates how to craft, target, and deliver messages during crises in order to mitigate further controversy and distress. Classic cases lay the foundation, while contemporary cases shed light on cutting-edge practices in use today. Many cases from previous editions have been updated and new cases added, including the COVID-19 crisis and U.S. vaccination campaign; Starbucks and racial discrimination at a Philadelphia branch; Will Smith and the Academy Awards slap; Gander, Newfoundland in supporting stranded tourists after the attacks of September 11, 2001; and a look at how schools can prepare communication responses to school shootings. Each case pays particular attention to the actual and ideal use of social media in the crisis and there is a new section on the important issues of misinformation and disinformation.

Crisis Communications, 6th Edition is intended for courses in crisis communication, crisis management, disaster response, corporate communications, and public relations.

Student and instructor online support materials feature selected previous editions' case studies no longer in this edition as well as an Instructor's Manual with suggested activities, discussion questions, and sample quizzes: www.routledge.com/9780367894450.