商品詳細

Ethnography is at the heart of what researchers in management and organization studies do. This crucial book offers a robust and original overview of ''doing'' organizational ethnography, guiding readers through the essential qualitative methods for the study of organizations.

Preparing students to enter the field with a confident outlook and a toolkit of skills, chapters present a series of action-learning projects to arm readers with practical exercises that will hone the abilities of the organizational ethnographer. Expert contributors offer crucial outlines into a variety of essential skills, including shadowing, autoethnography, interviews, media analysis and storytelling. The book concludes with a chapter by a doctoral student, providing unique insights into the development of the ethnographic understanding of organizational realities.

Featuring useful exercises and an accessible style, this book is critical reading for PhD and Masters students in business administration and organizational theory, as well as social science students undertaking qualitative methodology programmes. It will also be useful for students on MBA courses in need of a humanistic approach to organizations.