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Elgar Encyclopedia of Consumer Behavior. 消費者行動百科事典
・ISBN 978-1-80392-626-1 hard GB£ 192.00
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| 著者・編者 | Gollnhofer, Johanna F. / Hofstetter, R. et al. (eds.), |
|---|---|
| シリーズ | Elgar Encyclopedias in Business and Management |
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 2024.06 |
| ページ数 | 328 pp. |
| 言語 | ENG |
| ニュース番号 | ＜718-394 718-5＞ |
解説
This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior, leading to a clear understanding of the terms that inform both research and practice. Contributors articulate the importance of examining a diversity of perspectives when studying consumer behavior, alongside essential consideration of a broad range of factors which may affect it, including cultural, social, ethical and technological concerns. Developing topics such as artificial intelligence and sustainable consumerism are analyzed to offer a fully updated picture of consumer behavior.
Acting as both an academic launchpad and a research aid, the Elgar Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying consumer psychology and trends.
Key Features:
- More than 90 concise entries that drive both theory and practice
- Includes important related terms within each entry to help further independent analysis
- Delves into possibilities for further research within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary relevance of consumer behavior studies