株式会社極東書店トップ ＞ 商品一覧 ＞ The Marketing Analytics Practitioner's Guide. 4 vols.
商品詳細
The Marketing Analytics Practitioner's Guide. 4 vols. マーケティング分析実務家案内 全4巻
・ISBN 978-981-12-7987-4 hard set US$ 498.00
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お気に入り
★★★
| 著者・編者 | Charan, Ashok, |
|---|---|
| 出版社 | (World Scientific, SI) |
| 出版年月 | 2023.10 |
| ページ数 | 1352 pp. |
| 言語 | ENG |
| ニュース番号 | ＜718-392＞ |
解説
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.