株式会社極東書店トップ ＞ 商品一覧 ＞ Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers.
商品詳細
Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers.
・ISBN 978-1-394-25871-0 hard US$ 84.00
￥19,681.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-394-30943-6
| 著者・編者 | Brown, Iain, |
|---|---|
| シリーズ | Wiley and SAS Business Series |
| 出版社 | (Wiley, US) |
| 出版年月 | 2024.05 |
| ページ数 | 432 pp. |
| 言語 | ENG |
| ニュース番号 | ＜718-391＞ |
解説
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science
In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively.
- Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science.
- Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns.
- Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science.
- Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape.
- Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative.
Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.