株式会社極東書店トップ ＞ 商品一覧 ＞ Artificial Intelligence along the Customer Journey : A Customer Experience Perspective.
商品詳細
Artificial Intelligence along the Customer Journey : A Customer Experience Perspective.
・ISBN 978-3-031-48791-0 hard EUR 44.99
￥12,025.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-3-031-48794-1 paper EUR 44.99
￥12,025.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Barone, Ada Maria / Stagno, Emanuela, |
|---|---|
| シリーズ | Palgrave Pivot |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2023 |
| ページ数 | 127 pp. |
| 言語 | ENG |
| ニュース番号 | ＜718-388＞ |
解説
The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers' life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions).
Covering a range of technologies, such as augmented reality, voice assistants, chatbots and robots, readers will be able to learn which strategies and AI solutions are more effective at different stages of the customer journey.