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This book provides an invaluable overview of neoliberalising trends in urban policies and governance by presenting novel perspectives on municipal entrepreneurship support policies. It seeks to address a current lack of in-depth empirical knowledge of this topic and the reference literature's silence on local actors agency. The book 's scholarly debate around the impact of neoliberal capitalism on cities interweaves with empirical observations in the European cities of Barcelona and Milan with a view to examining what lies behind the "start-up city" label, and the way local actors reproduce, contest and re-signify entrepreneurship policies and practices in a highly individualised context. Based on more than sixty interviews with key policy actors, including young beneficiaries, it sheds light on their representations, motivations, intentions and room for manoeuvre in a way that encompasses local specificities in which multi-scalar economic, social, institutional and cultural processes interact. Finally, this book offers new insights into critical entrepreneurship studies and current debates about convergence and divergence trends in urban policies and governance.