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The Bloomberg Guide to Business Journalism.
・ISBN 978-0-231-19832-5 hard US$ 140.00
￥32,802.- (税込) ※（※）価格はご注文時の参考価格となります。
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版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
・ISBN 978-0-231-19835-6 paper US$ 35.00
￥8,200.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Addison, Paul / Sondag, Jennifer / Thomas, Cherian et al., |
|---|---|
| 出版社 | (Columbia Business School, US) |
| 出版年月 | 2024.03 |
| ページ数 | 264 pp. |
| 言語 | ENG |
| ニュース番号 | ＜718-295 718-859＞ |
解説
The Bloomberg Guide to Business Journalism provides students and professionals with the essential tools for reporting on companies, industries, financial markets, economies, banks, and government policies anywhere in the world. It illustrates how to chronicle capitalism for different audiences-from general consumers of business news to market specialists-and how to present compelling stories across print, web, video, and audio formats.
At the heart of the book are exercises and explanations that demonstrate the most appropriate ways to cover a range of business topics. For those looking to begin careers as business journalists, the guide offers step-by-step instructions for reporting and breaking news, emphasizing high standards for accuracy and fairness. Readers will learn key questions to ask when interviewing executives, how to interpret a company financial statement, why markets move, and much more.
An engaging and easy-to-understand storyline set in a fictional "Businessworld" accessibly conveys key concepts. The book offers clear advice on reporting, writing, editing, and producing multimedia content for today's busy readers, listeners, and viewers. Chapters can be used for individual study or university instruction, and material can be customized for settings from a weeklong workshop to a full semester course.
This authoritative book shows readers how to excel in business journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically.
At the heart of the book are exercises and explanations that demonstrate the most appropriate ways to cover a range of business topics. For those looking to begin careers as business journalists, the guide offers step-by-step instructions for reporting and breaking news, emphasizing high standards for accuracy and fairness. Readers will learn key questions to ask when interviewing executives, how to interpret a company financial statement, why markets move, and much more.
An engaging and easy-to-understand storyline set in a fictional "Businessworld" accessibly conveys key concepts. The book offers clear advice on reporting, writing, editing, and producing multimedia content for today's busy readers, listeners, and viewers. Chapters can be used for individual study or university instruction, and material can be customized for settings from a weeklong workshop to a full semester course.
This authoritative book shows readers how to excel in business journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically.