株式会社極東書店トップ ＞ 商品一覧 ＞ Emerging and Evolving Business and Management Issues in Vietnam : Research and Practice.
商品詳細
Emerging and Evolving Business and Management Issues in Vietnam : Research and Practice.
・ISBN 978-981-12-8609-4 hard US$ 148.00
￥34,676.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-981-12-8610-0
| 著者・編者 | Nguyen, Hoai Trong / Su, Thanh Dinh et al. (eds.), |
|---|---|
| シリーズ | Asia-Pacific Business Series |
| 出版社 | (World Scientific, SI) |
| 出版年月 | 2024.03 |
| ページ数 | 460 pp. |
| 言語 | ENG |
| ニュース番号 | ＜718-207 718-337＞ |
解説
Research has shown that the pandemic has had a profound impact on the dimensions of environmental uncertainty. With the advent of technology, marketing and advertising have undergone constant development and refinement in order to adapt to the growing needs of buyers and investors alike. This book aims to provide a comprehensive review of strategic management and cultural intelligence, in relation to the measurement of financial information quality in recent times. It illustrates how marketing and advertising have changed from conventional to digital marketing, discussing the latest technological features, in addition to the variety of benefits that existing and emerging immersive technologies can bring to retailers and consumers.The study of the transformation of a market-oriented economy is crucial to a successful transition, along with the advancements in exchange efficiency and effectiveness. The book also covers cultural intelligence and financial literacy among in terms of spending, saving, borrowing, and investment in Vietnam.