株式会社極東書店トップ ＞ 商品一覧 ＞ Mobile Persuasion Design: Changing Behaviour by Combining Persuasion Design with Information Design. Softcover reprint of the original 1st ed. 2015
商品詳細
Mobile Persuasion Design: Changing Behaviour by Combining Persuasion Design with Information Design. Softcover reprint of the original 1st ed. 2015
・ISBN 978-1-4471-6987-1 paper EUR 109.99
￥29,399.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Marcus, Aaron, |
|---|---|
| シリーズ | (Human-Computer Interaction Series) |
| 出版社 | (Springer London Ltd, UK) |
| 出版年月 | 2018 |
| ページ数 | 659 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-30864＞ |
解説
Mobile Persuasion Design presents ten conceptual design projects (or 'Machines') for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people's behaviour.
Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people's wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits.
In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.