株式会社極東書店トップ ＞ 商品一覧 ＞ Global Media Sport: Flows, Forms and Futures.
商品詳細
Global Media Sport: Flows, Forms and Futures.
・ISBN 978-1-4725-3942-7 paper GB£ 38.99
￥12,351.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Rowe, David, |
|---|---|
| シリーズ | (Globalizing Sport Studies) |
| 出版社 | (Bloomsbury Academic, UK) |
| 出版年月 | 2013 |
| ページ数 | 192 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-30693＞ |
解説
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.
How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media?
In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place.
The book will appraise and analyse the state of sports television, rise of new sports media, emergence of hybrid sport cultural forms, eruption of sport-related political controversies, scandals and power struggles, mutations of forms of global sport fandom, and projections of the future of global media sport. In bringing together the latest research from across a number of disciplines, this book offers an exciting contribution to the emerging field of global sports media.