商品詳細

Successful communication in business requires more than the mastery of another language.Mohssen Esseesy's Al-Munjiz helps learners cultivate strategies for increasing language proficiency while building strong cultural awareness. It merges language instruction with lessons on how to design an appropriate resume, respond to a job advertisement, analyze energy and fuel markets, and otherwise navigate Arab business contexts. Through this thoughtful exposure to Arab professional life and culture, Esseesy crafts a well-rounded content-based textbook that promotes crucial critical thinking and problem solving skills for business competency.

With chapter-modules that can be taught in any sequence, Al-Munjiz develops core competencies for advanced Arabic learners through six key business topics: Islamic banking, geography, employment, fuel and energy, e-commerce, and tourism. The textbook features authentic materials, case studies, business sources, and provides video interviews with prominent Arab business experts that enrich the comprehension of targeted topics (available on the publisher website). Al-Munjiz includes diverse types of exercises and activities, making the textbook ideal for linking the classroom with commerce for school, college and university, government, and private and professional language group instruction.