株式会社極東書店トップ ＞ 商品一覧 ＞ Advances in Digital Marketing and eCommerce: Third International Conference, 2022. 2022 ed.
商品詳細
Advances in Digital Marketing and eCommerce: Third International Conference, 2022. 2022 ed.
・ISBN 978-3-031-05730-4 paper EUR 169.99
￥45,437.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Martinez-Lopez, Francisco J. / Martinez, Luis F. (eds.), |
|---|---|
| シリーズ | (Springer Proceedings in Business and Economics) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2023 |
| ページ数 | 308 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-17403＞ |
解説
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.