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商品詳細
Transitioning Media in a Post COVID World: Digital Transformation, Immersive Technologies, and Consumer Behavior. 2022 ed.
・ISBN 978-3-030-95332-4 paper EUR 159.99
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| 著者・編者 | Einav, Gali (ed.), |
|---|---|
| シリーズ | (The Economics of Information, Communication, and Entertainment) |
| 出版社 | (Springer Nature Switzerland AG, SZ) |
| 出版年月 | 2023 |
| ページ数 | 132 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-17354＞ |
解説
This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.