株式会社極東書店トップ ＞ 商品一覧 ＞ Advances in Digital Marketing and eCommerce: Fourth International Conference, 2023. 2023 ed.
商品詳細
Advances in Digital Marketing and eCommerce: Fourth International Conference, 2023. 2023 ed.
・ISBN 978-3-031-31835-1 hard EUR 199.99
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| 著者・編者 | Martinez-Lopez, Francisco J. (ed.), |
|---|---|
| シリーズ | (Springer Proceedings in Business and Economics) |
| 出版社 | (Springer International Publishing AG, SZ) |
| 出版年月 | 2023 |
| ページ数 | 306 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-17253＞ |
解説
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.
This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.