株式会社極東書店トップ ＞ 商品一覧 ＞ Redefining Retail : 10 Guiding Principles for a Post-Digital World.
商品詳細
Redefining Retail : 10 Guiding Principles for a Post-Digital World. P.コトラー、G.スティリアーノ著 リテールの再定義
・ISBN 978-1-394-20470-0 hard US$ 24.95
￥5,845.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Kotler, Philip / Stigliano, Giuseppe, |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 2024.01 |
| ページ数 | 400 pp. |
| 言語 | ENG |
| ニュース番号 | ＜715-379＞ |
解説
Discover the new realities of working in the post-digital era of consumer brand and retail marketing.
In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organisation's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.
The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss:
- The main challenges retailers face in a world that's been fundamentally transformed by the digital revolution.
- How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands.
- The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.
Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.