商品詳細

Intercultural business communication has assumed enormous significance in recent times for corporate leaders for transmitting and disseminating ideas across borders and for achieving organisational goals. This book provides a comprehensive introduction to communication strategies in business with a focus on diversity management skills.

Culturally congruent communication competencies play an essential role in fostering productive conversations in transnational markets. This book includes in-depth research that explores key communication skills like negotiations, leadership, persuasion, argumentation, and corporate etiquette for professionals working in multinational realms of international commerce. It discusses intercultural management theories, non-verbal communications, and effective methods of communicating in virtual environments. The book also highlights the role and importance of diversity management in steering and helming multicultural teams and the expertise needed to manage stressful and challenging communication scenarios in variegated geo-cultural workspaces.

Part of the Contemporary Themes in Business and Management series, this book will be useful for scholars and researchers of management studies, business communications, communication studies, business economics, business ethics, and digital communication, as well as for corporate professionals working with multinationals.