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Just how should we teach entrepreneurship? This important book provides many of the answers to this challenging question.

In developing the first signature pedagogy for entrepreneurship education, Colin Jones unites the contexts of enterprise and education at the intersection of scholarship, transformational learning and student engagement. Good teaching for entrepreneurship is shown to emerge both from the educator and the students' interest. For the educator, a process of scholarly leading is required to support student interest - from the alternate perspective, students require a willingness to welcome uncertainty and challenge the existing boundaries to effectively develop a capacity for self-negotiated action.

A key guide for all entrepreneurship lecturers and tutors, written for all teaching contexts, this book will challenge you to teach 'who you are', as well as what you know.