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商品詳細
Cause for Change: The Why and How of Nonprofit Millennial Engagement.
・ISBN 978-1-118-34826-0 paper US$ 37.95
￥8,891.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Saratovsky, Kari Dunn / Feldmann, Derrick, |
|---|---|
| 出版社 | (Jossey-Bass Inc.,U.S., US) |
| 出版年月 | 2013 |
| ページ数 | 240 pp. |
| 言語 | ENG |
| ニュース番号 | ＜A02-11396＞ |
解説
Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy.
- Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money
- Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within
Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.