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Investments in Pop-up Stores : Alternative Rental Models and Vacancy Risk Reduction.
・ISBN 978-3-658-42833-4 paper EUR 64.99
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| 著者・編者 | Breda, Alessia / Trübestein, Michael / Aepli, M. D., |
|---|---|
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2023.12 |
| ページ数 | 128 pp. |
| 言語 | ENG |
| ニュース番号 | ＜714-295 714-304＞ |
解説
This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces.
The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores.
In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value.
This textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland.