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Shopping Centre Marketing : Value Creation and Customer Engagement.
・ISBN 978-1-032-69052-0 2024 hard GB£ 171.99
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・ISBN 978-1-032-69053-7 2025 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-032-69054-4
| 著者・編者 | Krowicki, Piotr / Maciejewski, Grzegorz, |
|---|---|
| シリーズ | Routledge Research in the Retail Industry |
| 出版社 | (Routledge, UK) |
| ページ数 | 222 pp. |
| 言語 | ENG |
| ニュース番号 | ＜713-466＞ |
解説
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important.
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces.
The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.