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Corporate Entrepreneurship and Innovation in Tourism and Hospitality : Global Post Covid-19 Recovery Strategies.
・ISBN 978-1-032-59373-9 2024 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-59380-7 2025 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-45446-5
| 著者・編者 | Aguiar-Quintana, Teresa / Day, Jonathon et al. (eds.), |
|---|---|
| シリーズ | Routledge Studies in Innovation, Organizations and Technology |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2024.03 |
| ページ数 | 376 pp. |
| 言語 | ENG |
| ニュース番号 | ＜713-454＞ |
解説
The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios to expand the body of knowledge, inspiring future research and developing the field.
The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post-Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives.
This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation, as well as those researching and studying n the tourism and hospitality fields.