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Relevance and Text-on-Screen in Audiovisual Translation : The Pragmatics of Creative Subtitling.
・ISBN 978-1-032-13970-8 2024 hard GB£ 171.99
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・ISBN 978-1-032-13973-9 2025 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-003-23175-2
| 著者・編者 | Sasamoto, Ryoko, |
|---|---|
| シリーズ | Routledge Advances in Translation and Interpreting Studies |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2024.03 |
| ページ数 | 196 pp. |
| 言語 | ENG |
| ニュース番号 | ＜713-1652＞ |
解説
This book examines audiovisual translation (AVT) practices that fall outside conventional AVT norms, drawing on work from relevance theory to highlight alternative perspectives and make the case for a multidisciplinary approach to AVT.
The volume focuses on creative subtitling - otherwise known as 'text-on-screen' - through the lens of relevance theory, a cognitively grounded theory of communication. Sasamoto explores the ways in which a relevance theoretic approach can provide an analytical framework for a better understanding of the interaction between 'text-on-screen' and viewers' interpretation processes and, in turn, how media producers, professional or otherwise, use 'text-on-screen' to engage viewers in innovative ways. The volume looks at such forms as telop, creative text use on screen, and forms of user-generated text-on-screen.
The book introduces a new dimension to work on cognative pragmatics and the wider applications of relevance theory in multimodal communication and AVT, making it of interest to scholars in these disciplines.