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The Changing Strategies of International Business : How MNEs Manage in a Changing Commercial and Political Landscape. 国際経営の変化する戦略－変化する商業的・ 政治的景観における多国籍企業の管理－
・ISBN 978-3-030-03930-1 hard EUR 129.99
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| 著者・編者 | Chidlow, Agnieszka / Ghauri, P. N. / Buckley, T. et al. (eds.), |
|---|---|
| シリーズ | The Academy of International Business |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2019 |
| ページ数 | 243 pp. |
| 言語 | ENG |
| ニュース番号 | ＜649-880 649-P1970＞ |
解説
The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the Academy of International Business.
In line with the 45th AIB-UKI conference, this edited collection brings together fresh perspectives on international business strategy, with a focus on the challenges faced by multinational enterprises (MNEs) in today's changing commercial and political landscape. With a diverse range of contributors from varying international backgrounds, this book discusses the different strategies employed by MNEs, and analyses how they cope with the current global business environment. An extremely useful read for those studying globalisation and MNEs, this book provides an interdisciplinary and timely approach to international business strategy.