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Name: Marketing Strategy for the Creative and Cultural Industries.
Author: Kolb, Bonita M.
ISBN: 978-1-138-91362-2

Marketing Strategy for the Creative and Cultural Industries.

・ISBN 978-1-138-91362-2 hard

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・ISBN 978-1-138-91363-9 paper

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電子版あり大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-69133-6

※この電子ブックは「電子ブックを探す（KPESS）」の価格表にまだ収録されていないため、価格は「お問い合わせ」からご確認ください。

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著者・編者	Kolb, Bonita M.,
シリーズ	Mastering Management in the Creative and Cultural Industries
出版社	(Routledge, UK)
出版年月	2016
ページ数	246 pp.
言語	ENG
ニュース番号	＜629-L718＞

解説

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.