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Programmatic Advertising : The Successful Transformation to Automated, Data-Driven Marketing in Real-Time.
・ISBN 978-3-319-25021-2 hard EUR 79.99
￥21,380.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Busch, Oliver (ed.), |
|---|---|
| シリーズ | Management for Professionals |
| 出版社 | (Springer, GW) |
| 出版年月 | 2015 |
| ページ数 | 285 pp. |
| 言語 | ENG |
| ニュース番号 | ＜629-L715＞ |
解説
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Wuertenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.