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The Marketing Book. 7th ed.
・ISBN 978-0-415-70376-5 hard GB£ 235.00
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・ISBN 978-0-415-70377-2 paper GB£ 84.99
￥26,924.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-89000-5
| 著者・編者 | Baker, Michael J. / Hart, S. (eds.), |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2016 |
| ページ数 | 616 pp. |
| 言語 | ENG |
| ニュース番号 | ＜629-L713＞ |
解説
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.
This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing.
If you're a marketing student or practitioner with a question, this book should be the first place you look.