株式会社極東書店トップ＞商品一覧＞ Creating Value with Big Data Analytics : Making Smarter Marketing Decisions.

商品詳細

Name: Creating Value with Big Data Analytics : Making Smarter Marketing Decisions.
Author: Verhoef, Peter C. / Kooge, E. / Walk, N.
ISBN: 978-1-138-83795-9

Creating Value with Big Data Analytics : Making Smarter Marketing Decisions. ビッグデータ分析論により価値を創造する

・ISBN 978-1-138-83795-9 hard

お気に入り ★★★

お問い合わせ

・ISBN 978-1-138-83797-3 paper

お気に入り ★★★

お問い合わせ

電子版あり大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-73475-0

※この電子ブックは「電子ブックを探す（KPESS）」の価格表にまだ収録されていないため、価格は「お問い合わせ」からご確認ください。

お問い合わせ

著者・編者	Verhoef, Peter C. / Kooge, E. / Walk, N.,
出版社	(Routledge, UK)
出版年月	2016
ページ数	300 pp.
言語	ENG
ニュース番号	＜629-992＞

解説

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics.

Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data.

By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.