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商品詳細

Name: Brand Islam : The Marketing and Commodification of Piety.
Author: Shirazi, Faegheh
ISBN: 978-1-4773-0925-4

Brand Islam : The Marketing and Commodification of Piety.

・ISBN 978-1-4773-0925-4 hard

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・ISBN 978-1-4773-0946-9 paper

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著者・編者	Shirazi, Faegheh,
出版社	(U. Texas Pr., US)
出版年月	2016
ページ数	336 pp.
言語	ENG
ニュース番号	＜629-986 629-L1871＞

解説

Considers how the highly lucrative marketing of goods and services as "Islamic" or "halal" is reshaping the religious, cultural, and economic lives of Muslim consumers and communities around the globe