株式会社極東書店トップ ＞ 商品一覧 ＞ Business Project Management and Marketing : Mastering Business Markets.
商品詳細
Business Project Management and Marketing : Mastering Business Markets. ビジネス・プロジェクト管理とマーケティング
・ISBN 978-3-662-48506-4 hard
| 著者・編者 | Kleinaltenkamp, Michael / Plinke, W. / Geiger, I. (eds.), |
|---|---|
| シリーズ | Springer Texts in Business and Economics |
| 出版社 | (Springer, GW) |
| 出版年月 | 2016 |
| ページ数 | 490 pp. |
| 言語 | ENG |
| ニュース番号 | ＜629-982 629-L651＞ |
解説
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.