株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing Research. 12th ed.
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解説
Marketing Research prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro framework to help students understand the big picture.