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Name: Living Innovation : Competing in the 21st Century Access Economy.
Author: Mathe, Hervé
ISBN: 978-981-4719-57-5

Living Innovation : Competing in the 21st Century Access Economy. イノベーションを生きる－21世紀のアクセス・エコノミーにおける競争－

・ISBN 978-981-4719-57-5 2016 hard

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電子版あり大学・学術機関向け電子ブック（eBook）ISBN 978-981-4719-58-2

Explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs