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Commercializing Childhood : Children's Magazines, Urban Gentility, and the Ideal of the American Child, 1823 - 1918. 米国における児童向け雑誌、都市の上流階級、 児童の理想 1823～1918年
・ISBN 978-1-62534-190-7 cloth US$ 90.00
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お気に入り
★★★
・ISBN 978-1-62534-191-4 paper US$ 34.95
￥8,188.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Ringel, Paul B., |
|---|---|
| シリーズ | Studies in Print Culture and the History of the Book |
| 出版社 | (U. Massachusetts Pr., US) |
| 出版年月 | 2015 |
| ページ数 | xi, 255 pp. |
| 言語 | ENG |
| ニュース番号 | ＜629-30 629-L2390＞ |
解説
Long before activists raised concerns about the dangers of commercials airing during Saturday morning cartoons, America's young people emerged as a group that businesses should target with goods for sale. As print culture grew rapidly in the nineteenth century, enterprising publishers raced to meet the widespread demand for magazines aimed at middle- and upper-class children, especially those whose families had leisure time and cultural aspirations to gentility. Advertisers realized that these children represented a growing market for more than magazines, and the editors chose stories to help model good consumer behavior for this important new demographic.
In this deeply researched and engaging book, Paul B. Ringel combines an analysis of the stories in nineteenth-century American children's magazines with the backstories of their authors, editors, and publishers to explain how this hugely successful industry trained generations of American children to become genteel consumers. Ringel demonstrates how these publications, which were read in hundreds of thousands of homes, played to two conflicting impulses within American families: to shield children from commercial influences by offering earnest and moral entertainment and to help children learn how to prosper in an increasingly market-driven society.
In this deeply researched and engaging book, Paul B. Ringel combines an analysis of the stories in nineteenth-century American children's magazines with the backstories of their authors, editors, and publishers to explain how this hugely successful industry trained generations of American children to become genteel consumers. Ringel demonstrates how these publications, which were read in hundreds of thousands of homes, played to two conflicting impulses within American families: to shield children from commercial influences by offering earnest and moral entertainment and to help children learn how to prosper in an increasingly market-driven society.