商品詳細

Inside Journal Publishing examines what journals are, in contrast to books and magazines, and looks at the whole process of publishing journals.

Inside Journal Publishing considers journals from a twenty-first century business perspective, as well as exploring the importance of journals for academics, societies and libraries. Following the contemporary industry set-up, electronic and online practices are interlinked with traditional print throughout. The book includes chapters on:

• The world of journal publishing
• The usage and purchase of journals
• Production
• Marketing
• Stakeholders
• Open access, ethics, alternative methods of dissemination
• The library view
• Societies
• Finance
• Changing business models
• Quality of input and output

With expert opinions and case studies, and a consideration of the practices and issues involved, this offers a comprehensive overview of journals publishing for anyone working, or training to work in or in conjunction with the industry.